This poster was designed by a graphic designer called Sherry Saunders. She has created a poster with the simplicity that Garamond is the typeface that could look good with anything, just like the little black dress. I think that this poster has a great appeal, especially to those who have an interest in fashion also, it connects the two and has a double meaning. It is effective in the fact that the dress is also made of the typeface, wanting you to look at the poster further. I like the simpleness of the poster, the way that there is no colour I think fits the theme and look well. Although in my designs I would like to include some colour, I will also try this approach as I think this poster is really effective.
This is quite different to the previous poster that I have looked at. This seems to be more of an information poster, that you physically would have to stop for a while to read. Although if I was to see this in the street, the visual the designer has created with type would definitely catch my eye, as it would to people who are interested in the creative world. The colour ways of this poster I think work really well, there are only 3 colours involved which I think will not take your attention from the parts the designer wants you to see first. All in all, I think this is a successful poster.
This, like the poster above I think portrays the Garamond text well. It includes all 3 different Garamond family type ways. I would like to use this kind of effect in a design of mine, because I would like to show all the the Garamond family. They all sit well together, even though they have different effects. The labels that are coming off of the letters I tihnk are a good touch that inform people more about the text, and if this text was something that stood out to a graphic designer or anyone who has an interest in type, they could then take that small snippet information to re create that size and which one of the family this was. Another successful poster in my eyes.
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To push my research further I have looked into the retail side of Garamond, there are companies that use it as their type face for advertisment, that I think make them instantly recognizable. Two that I have found is Tiffany & Co and Abercrombie and Fitch.
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